Kraft uses special calculation to gauge environmental impact
from PR Newswire via Manufacturing Digital
Most people have heard the saying that you can't improve what you can't measure. But measurement can be complex and time-consuming, especially when it comes to figuring out how to reduce environmental impacts. This is the reason Kraft Foods is using life cycle assessment to help make the right changes and get the best results. LCA measures the footprint of what goes into making a product, from farm to fork and beyond. "Life cycle assessment is an important part of our sustainability journey," said Roger Zellner, Sustainability Director for Research, Development and Quality. "It gives us a competitive advantage, as we now have more insight into how to reduce our products' footprints, find efficiencies and validate and explain those benefits to customers and consumers."
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