From Name:
From Email:
To Name:
To Email:

Optional Message:


3 in 4 grocery purchase decisions being made in-store

from Marketing Charts

Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International. Breaking down purchases into 4 categories — Specifically Planned, Generally Planned, Substitutes and Unplanned — the trade association calculated the in-store decision rate by taking the sum of the Generally Planned, Substitutes and Unplanned category rates. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063