3 in 4 grocery purchase decisions being made in-store
from Marketing Charts
Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International. Breaking down purchases into 4 categories Specifically Planned, Generally Planned, Substitutes and Unplanned the trade association calculated the in-store decision rate by taking the sum of the Generally Planned, Substitutes and Unplanned category rates.
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