Shopper marketing: Mobile up, daily deals struggling
from MarketingDaily via MediaPost
In a new analysis of the 17 digital tools most used in shopper marketing, Forrester finds that many of the most-buzzed about — including social networking, daily deal sites and QR codes — are struggling in earning their share of spending. And while others show much greater potential, including mobile, adoption rates are low.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063