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Luxury brand apps can open the mcommerce door

from eMarketer

Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of U.S. consumers with an annual income of at least $150,000. According to the report, 60 percent of these wealthy Americans owned a smartphone, of which more than 80 percent had downloaded an app. more


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