Luxury brand apps can open the mcommerce door
Wealthy Americans have been at the forefront of smartphone app use and mcommerce. And that trend is likely to continue, according to a Q1 2012 study by the Luxury Institute and Plastic Mobile of U.S. consumers with an annual income of at least $150,000. According to the report, 60 percent of these wealthy Americans owned a smartphone, of which more than 80 percent had downloaded an app.
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