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Wal-Mart offers 'first of its kind' augmented reality with Marvel

from The Grocer

Wal-Mart is hoping to attract hordes of superhero fans into its stores with a new augmented reality app. The U.S. retailer has teamed up with Marvel to launch the Super Hero AR game, which is played using an app for smartphones and tablets available from the iTunes app store and Android Market. The app was recently rolled out in advance of the release of The Avengers film. more

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