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Getting into the mind of the male grocery shopper

from Coeur d'Alene Press

Grocery stores are not just for ladies anymore. According to the U.S. Bureau of Labor Statistics, 41 percent of meals made at home are prepared by men and more and more men are taking over as the primary household grocery shoppers. Long gone are the days of June Cleaver as the primary customers for grocery stores. Men are increasingly taking over food shopping and becoming responsible for their families nutritional intake. In 2011, 30-50 percent of men were the primary grocery shoppers for their households. more


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