William Shatner, Conan O'Brien and process improvement
Stories have been used throughout human history to entertain, engage and educate people of all ages. In all their forms, stories share a common goal: to convey ideas. According to Chip and Dan Heath, the authors of "Made to Stick," storytelling is one of the six attributes of ideas people understand, remember and rely on to influence their behavior. And isn't that the goal of the continuous improvement practitioner? Let's turn to two highly successful storytellers for insight that applies to improvement efforts.
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