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Jane Pak: Differentiated dentists

from The Huffington Post

My general rule when asked for expert advice is to go to experts as I define them to be. If you look around, you will find many purported experts on many things such as witnessing, flame throwing and even consulting (which seems redundant, but I suppose you could consult without being an actual expert in a field). I believe that I possess unique insights and am a keen observer of how great businesses succeed and why not so great businesses fail, but I know that when a prominent dental professional organization asks me to impart wisdom as a small business expert, I should, as a matter of professional courtesy, check in with those in that field who happen to be experts in their craft (dentistry) and are successful as business owners. more

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