Forget about 'content management;' focus on 'audience development'
Media companies have collectively spent billions of dollars on content management systems. As they upgraded their offline businesses to the digital world, they turned to big enterprise systems to organize their content in an orderly digital database. And whether via internal systems or a purchased system, each piece of content knows its place, and the digital migration of media is a fait accompli.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063