Ikea, Costco, other retailers know how to get you to buy more
from National Post
Persuading a customer to buy is the holy grail of retail. It may be the lighting, or an artificial scent introduced to put people in a particular mood to purchase a particular product. At a time when retail experts are capitalizing on mobile apps and digital technology, retailers are also finding new, less visible ways to tweak browsers into buyers, and buyers into even bigger spenders.
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