JC Penney brings back some promotions
from The Wall Street Journal
J.C. Penney Co. is backpedaling on its nonpromotional stance, with plans to add more Friday sale days as it licks its wounds from an abysmal first quarter. The retailer is expected to start its sales on some additional Fridays and to keep merchandise marked down until it is bought. The move, with five such Friday sales planned this year, is extending the "Best Price Friday" program that Penney already holds on the first and third Fridays of the month.
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