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3 ways to bring your company's core values to customer service

from Fast Company

With the advent of social media, every consumer with a smartphone and a gripe has been empowered with his or her own barrel of ink, so it's no wonder that companies in every industry are going to great lengths to avoid embarrassing episodes such as these. But with so much emphasis on the don'ts of customer service, it's easy for the dos to get lost in the shuffle. As a result, not enough attention is paid to the ways in which employees can enhance and enrich corporate brands that are comprised of much more than a logo, color scheme and marketing strategy. more

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