from By: Adrienne Zoble
What a secret this is! The overwhelmingly popular marketplace perception is "We don't market during the summer; everyone's on vacation." Actually the warm-weather months provide myriad marketing opportunities. People vacation for an average of one week, and there are 13 weeks to summer. Getting people out of the office, creating and building relationships, staying in touch — that's what good marketing is all about. Don't fall victim to conventional wisdom! For those in the "outdoor industries," continual marketing becomes quite a challenge. After all, you're there to make hay while the sun shines. Just remember that one sales follow-up and one client/customer check-in call per week will keep you marketing consistently during the summer, and you'll hit the ground running the day after Labor Day.
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