Why supermarkets are so 20th century
No one likes grocery shopping — you wander the aisles, feel up produce, and dump cans of SpaghettiOs and heads of lettuce into a cart. Then you have to trudge home — or at least to your car — with bags weighing you down on both sides. The U.S. grocery market is a $538 billion industry, and only 2 percent of that revenue comes via the Web — a share that's far less than in the pet supply, book, baby products and cosmetics industries, according to Forrester. That means it's an area ripe for innovation and tech integration.
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