Pepsi brands benefit from new marketing formula
from Convenience Store News
After a few years of not investing enough in advertising and marketing, PepsiCo is looking to shift its focus and strengthen its brands. Al Carey, CEO of PepsiCo Americas Beverages, admitted that the company had put an emphasis on building to many brands at once and, as a result, may have spread itself too thin. But the beverage giant is changing tracks this year with efforts to fortify the leading brands Pepsi Cola, Gatorade and Mountain Dew. To that end, PepsiCo is planning to increase its overall marketing by 40 percent for the three.
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