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Researchers Take Hibiscus Efforts to Commercialization


Commercialization of winter-hardy hibiscuses from the Texas AgriLife Research & Extension Center at Vernon could become a reality within the next year, according to Dariusz Malinowski, Ph. D., Texas AgriLife Research plant physiologist and forage agronomist at Vernon. The hibiscus flower project got its early start about six years ago as a hobby at the homes of Malinowski, his coworker William Pinchak, Ph.D., AgriLife Research animal nutritionist, and Steve Brown, Texas Foundation Seed Service program director. But the commercialization effort began when it was added to the Vernon research program's strategic plan covering non-traditional or under-utilized crops that have value because of drought tolerance. more

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