Effective associations: Make yours hit the mark
from XYZ University
The effective associations of 10 years ago are not the same today. Today, members are fast-paced, driven and they want information and access to exclusive information now. How do you reach your members? How do you take what used to work as a way to sustain your organization and turn it into something members new and old still want? The truth is, you don't. With your association's mission in hand, now is the time to think about how you will stand out and what new, innovative member benefits you can provide in order to grow and sustain your organization in the new era of "membership of — life as we know it."
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