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Innovative #50 wine brand embraces Eastman packaging resin

from Packaging Europe

Eastman Embrace™ HY copolyester shrink sleeve facilitates enhanced 360-degree distortion-free graphics on a white film for complex bottle shapes. To continue Baarsma Wine Group's new take on contemporary wine branding for the 94Wines range, Rivièra Product Decorations selected Eastman Embrace™ HY copolyester for shrink film for its white wine #50. Its packaging now reflects 94Wines' eye-catching design values. more

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