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Tyson busts burger boredom with 'Serious Grilling' promo

from Progressive Grocer

With retail prices of beef and pork up 10.4 percent and 5.8 percent, respectively, since last year, Tyson Fresh Meats Inc. is running a "Serious Grilling" promotion for its Chairman's Reserve Premium Meats brand this summer. The "Serious Grilling" promotion is designed to appeal to avid grillers who are bored with burgers and want to take their grilling up a notch with premium beef steaks and pork loins. more


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