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Teach us, Trader Joe: Demanding socially responsible food

from The Atlantic

The latter half of the 20th century witnessed a change in the concept of food: American consumers have come to expect a great deal more from their food system — from nutrition and taste to the water in which it once swam. Since 2012, Trader Joe's has been on a steady mission to eradicate all non-sustainable products from its shelves, including genetically modified items. This combined with its boutique-like items and Hawaiian shirt-clad staff make it one of the most innovative grocery stores around. It offers exceptional products at an affordable rate. That said, though "green-friendly," its efforts fall short of being categorically "green." more


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