How to revive lifeless omni-channel retailing
from iMedia Connection
Jeff Fagel writes, "We've gone too far with the "next best marketing craze" buzzwords, from SoLoMo (the convergence of social, local and mobile) to my new favorite, omni-channel retailing. While I am all for innovation, many retailers are getting distracted by these trends and failing to deliver on the fundamental tenants of good retail marketing."
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