In grocery stores, the perimeters take center stage
from The New York Times
"You can pretty much be in Anywhere, U.S.A., in center store, but the perimeter is the fashion side of the grocery business," said Sharon A. Lessard, chief designer at Supervalu, which operates Cub Foods stores as well as chains like Jewel-Osco, Shaw's and Albertsons in some markets. "The perimeter is where we can best distinguish ourselves from everyone else."
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