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Apple understands customers, and so can you

from Retail Customer Experience

No one can argue with Apple's success when it comes to delighting its customers, and although it's never a good idea for any retailer to 100 percent copy another brand's strategy there are several things that retailers can learn from the electronics retailer. Mike Wittenstein outlined a few of them in his presentation at the Retail Customer Experience Executive Summit in Chicago. Here are highlights of the strategies. more

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