Manufacturing strategy plays key role in GM's revival
Scott Whybrew isn't in the "wow business." That's the domain of product designers, who are tasked with drawing up sleek lines and eye-catching curves that generate the "wow" factor when a consumer first sets sight on a vehicle. But that doesn't diminish the role of manufacturing in the resurgence of General Motors Co., Whybrew told OEMs and suppliers at the Center for Automotive Research's Management Briefing Seminars in Traverse City, Mich. "In many ways, the manufacturing strategy is helping us redefine and reinvent how we do business in General Motors," said Whybrew, GM's executive director of global manufacturing engineering.
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