Product research starts at Google and Amazon
from Internet Retailer
When it comes to making a purchasing decision, consumers turn to Google Inc. for help: 20 percent of online consumers say they consider Google.com most helpful when they are making a decision to purchase a product or service, according to an online survey of 2,400 adults conducted by Forrester Research Inc. However, Amazon.com Inc., the No. 1 e-retailer according to the Internet Retailer Top 500 Guide, is nipping at Google's heels, with 19 percent of consumers saying they find it most helpful.
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