Sears launching Outdoor Life line
from Women's Wear Daily
Sears wants more cross-shoppers — meaning consumers who shop the hard goods and cut across the store for apparel. So without getting trendy, and with a keen awareness that a "guy's guy" is often the core customer, a line called Outdoor Life starts hitting the 800 Sears stores Sept. 2. Two weeks later, 1,100-to-2,300-square-foot shops-in-shop will spring up in many locations, and by Sept. 20 Outdoor Life will be on sears.com.
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