Online retail isn't always better retail
from MarketingDaily via MediaPost
It has become axiomatic that brick-and-mortar retail is not a place to buy things but to look at products, then maybe benchmark prices before going online to make the purchase. But a new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which 2 out of 5 consumers will do their shopping online this year (nearly double the number from five years ago), going to a physical store can save money and time.
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