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Nike's LeBron sneakers to test $300 limit

from The Wall Street Journal

Nike Inc. is raising the prices of its sneakers, assuming that the brand's cachet will carry it through a period when many of its shoppers are scrounging for discounts. As labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5-10 percent, analysts say. A test of the approach comes this fall, when Nike will debut its priciest sneaker yet — an expected $315 LeBron James basketball shoe that includes its own electronics. more


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