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What is a Facebook 'like' worth to a brand?

from Upstart Business Journal

It's great to have a consumer "like" your brand on Facebook, but what is it really worth in dollars and cents? Diamond Candles, which makes all-natural soy candles, actually found out. Diamond Candles includes a ring worth anywhere from $10 to $5,000 in every candle, and its Facebook site is full of images posted by women wearing rings that came with the candle. For the brand, which boasts more than 143,000 Facebook likes, each engagement on the social network was worth 1 cent, and every "advocacy," in which someone actually recommended the product, was valued at $1.07. more

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