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10 reasons content marketing benefits associations

from SCD Group

Whether designed to serve as a thought leader or add member value, most associations produce great volumes of content. Most associations don't use the term "content," but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often, however, the content is produced without any content strategy and without a common core. As a result, associations fall short and don't get the full return for the resources invested on behalf of members. more

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