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Keeping the CRM in social CRM

from Avectra

While organizations push to create a social connection with their constituents (members, donors, registrants, exhibitors, etc.) it is only by understanding the purpose of your organization, that of your community and your offerings, will the organization succeed or fail. A Social CRM is not two products to be split down the middle; it is one product that facilitates a customer-centric approach to customer lifecycle management. more


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