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Being sold on supply chain mind games

from Material Flows

Tom Andel writes, "With schools just reopened and the holidays around the corner, we consumers will be exposed to a lot more marketing sizzle in the coming days and weeks. Retailers will rely more and more on colorful store displays to grab our attention and convince us to spend more. As someone who's more sensitive than the average consumer to the logistics challenges of executing these mind games effectively, I thought supply chain psychology would make an interesting topic for this blog." more

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