Oracle's Hurd outlines 'holistic' strategy: Will CIOs bite?
Oracle president Mark Hurd outlined the company's "holistic aggregate strategy" and positioned the company as a partner able to solve for both cost and innovation due to trends like big data. Combined with CEO Larry Ellison's keynote, Oracle is repositioning the company to one focused on buzzwords like cloud and big data as well as being a best-of-breed vendor who happens to sell you a stack of hardware and software. The catch is that Oracle has to walk a line between being perceived as an innovation partner and selling tech execs a stack of stuff led by Oracle's 12c database and the latest Exadata system.
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