OpenTable to build mobile-friendly sites for restaurants
One of the frequent laments of mobile marketers is a lack of mobile-optimized sites to encourage usage and pave the way for mobile advertising. Restaurants and other small businesses are especially unlikely to have a mobile-friendly Web presence. To help change that, OpenTable recently announced a free new service allowing restaurants it works with to create sites tailored to mobile devices. The goal is to bring restaurant owners in line with the consumer shift toward mobile by making their sites more appetizing on smartphones.
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