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Best practices to turbo charge your email marketing program

from Shop.org Blog

Ross Kramer, CEO of Listrak, challenged the audience at the 2012 Shop.org Annual Summit's Digital Retail Boot Camp in Denver to reinvigorate their email marketing programs. Using the nearby Rocky Mountains as something of a metaphor for how retailers can and should "ascend" the rungs of email marketing sophistication, Kramer first laid out "Base Camp" fundamentals — such as benchmarks, list growth, calendar and deliverability. more


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