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Target to match online prices, following Best Buy

from The Wall Street Journal

Target Corp. became the latest big-box chain to offer to match the online prices of some rival retailers in what is shaping up to be a fiercely competitive holiday shopping season. Like Best Buy Co., which recently announced similar plans, Target is seeking to combat "showrooming" by shoppers who check out products in its stores but buy them on competitors' websites, often at lower prices. more


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