Anti-bullying ad sends gut-wrenching message to a different audience: Adults
It's an anti-bullying message designed to hit home with a different audience adults. And it hits hard. The set is an office breakroom. The office bully calls a coworker names, then pushes and threatens him, even as horrified colleagues pretend not to notice. In the end, the boss intervenes, but not to bring justice just to tell the bully and the victim to "get back to work." Anyone who watches the public service announcement, "Break Bullying," would see no office would allow the scene to play out that way. And that's the point, according to the organization Not in Our School and Mike Nelson, the producer of the spot: If we wouldn't stand for bullying as adults, why do we allow it to happen in our schools?
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