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Advertisers launch $1 million campaign to combat privacy concerns

from The Hill (blog)

An online advertising trade group has launched a campaign to fight back against accusations its tactics invade consumers' privacy. The Direct Marketing Association announced the campaign, the Data-Driven Marketing Institute, at its annual conference in Las Vegas. DMA Acting CEO Linda Woolley said the program will "set the record straight about the countless ways that data-driven marketing creates value for consumers — and is an engine of economic growth." more


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