Newspaper circulation stays the same, but the mix is shifting to digital
Newspaper circulation was essentially the same in the six months ending Sept. 30, compared to the same period a year ago, the Audit Bureau of Circulations reported. The 613 papers reporting daily results for both periods saw circulation fall 0.2 percent. For 528 papers reporting comparable Sunday results, circulation was up 0.6 percent. Those numbers mask an important change, though. With the fast adoption of paywall systems, paid digital has risen to 15.3 percent of the total, compared to 9.8 percent in the 2011 period. That means print numbers are falling by roughly an equal amount.
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