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4 smartphone apps to increasing customer loyalty

from Entrepreneur

If one thing is true about loyalty marketing campaigns, it's that they're constantly growing. According to Cincinnati-based analytics firm Colloquy, there are more than two billion loyalty program memberships in the U.S., double the total in 2000. With so many reward cards in peoples' wallets, it can be difficult for yours to stand out. One way is to ditch the traditional card and take your program mobile — especially with the smartphone becoming the go-to device for people all over the world. more

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