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Students' Bra-with-pockets Idea Faces a Patent Challenge

from Puget Sound Business Journal (subscription)

A pair of University of Washington student entrepreneurs are getting a taste of real-world legal battles as they face a patent lawsuit against their startup firm, which sells bras that contain a small pocket for stashing a cell phone or credit card. JoeyBra was founded by senior business majors Mariah Gentry and Kyle Bartlow to cater to fellow students in the habit of having their smartphones along everywhere. more


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