Group M Facebook study: Reach of organic posts is down, engagement is up
from Advertising Age
Over the past year, a hard, cold fact has sunk in for brands about Facebook: If you want to reach your fans, increasingly you have to pay for it. That's a growing concern for agencies doing business with Facebook, so now one of the very biggest, WPP media-buying unit Group M, is investigating the matter.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063