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Why liveblogs outperform other online news formats by up to 300 percent

from Journalism.co.uk

Dr. Neil Thurman and Anna Walters, from City University London's Journalism School, have just published a study into liveblogging, which is becoming the default format for covering major breaking news stories, sports events and scheduled news — like the U.S. presidential election — on the Web. Here Thurman explains their appeal to readers. more


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