News companies use Cyber Monday to attract subscribers, push coupons
from Neiman Journalism Lab
News companies aren't just covering Cyber Monday this year — they're hawking their own wares, trying to woo new subscribers with holiday discounts. Discounted subscription offers have a long history in the news business. But digital subscriptions are still relatively new, which means getting exposure to new customers is key. And Cyber Monday is an opportunity to reinforce the idea that print advertising and coupons in the print newspaper are still useful.
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