US shopping malls cater to shifting demographics
Macerich Co. isn't usually in the business of hosting religious processions in its mall parking lots. But when it allowed a Good Friday event featuring a costumed Jesus, prisoners and Roman guards at a Phoenix mall last year, hundreds of shoppers turned out from the heavily Hispanic community, where re-enactments of the Stations of the Cross are a major occasion. The response proved to Macerich that its program to attract the surrounding population to its malls was working.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063