Groupon and daily deal sites faltering
from Small Business Trends
In the beginning, Groupon and other daily deal sites were seen as a way to bring in more business. But more importantly, they were seen as a kind of marketing. Even if they don't use the savings, the offer builds visibility and brand recognition for your local business in the community. The trouble, some critics say, is that Groupon and sites of its ilk end up costing you in ways you might not expect, and that ultimately there are better ways to promote what you do.
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