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A beginner's guide to content strategy for the Web: 10 things you need to know

from Business 2 Community

Content strategy is a relatively new niche discipline in the digital space. It shares common ground with user experience, interface design, Web development, SEO, content marketing, public relations and traditional "offline" marketing. This article highlights some of the leading concepts of content strategy, how it fits in with its neighboring disciplines, and shares some practical guidelines that anyone in the digital space should consider before embarking on their own content strategy. more

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