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NAA study profiles newspapers' paid-digital content strategies

From June 6, 2012: With a wave of newspapers turning to paid-digital content solutions, NAA wanted to gauge how they are faring. Our benchmarking study details how digital subscription plans have affected participating newspapers' Web traffic and unique visitors, not to mention their print sales. The report also gets into the finer points of how these publications are charging for digital content: metered models versus more solid paywalls; how to handle print subscribers; and whether they allow unfettered access from social media. more


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