Newspaper readers vote — and voters read newspapers
From Feb. 15, 2012:
A survey of U.S. voters' media use demonstrates the advantages that newspaper media hold in connecting political advertisers — election campaigns and issues advocates — with registered American voters. The American Voters Media Use Study, conducted by Moore Information for NAA, shows that 86 percent of registered voters read newspapers in print or online, while 91 percent of voters who contributed money to a campaign read online or print newspapers.
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