NAA report examines the single-copy value equation
From June 20, 2012:
A report from NAA looks at the essential role of single-copy sales in the newspaper business model: delivering revenue to the bottom line, important audiences to advertisers and customer foot traffic to partners at retail locations. Based upon interviews with newspaper executives plus the latest data and numbers from "Circulation Facts, Figures & Logic," the report provides a status update on the single-copy sales channel and how newspapers are moving forward.
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